- UBM Aviation Acquires Industry's Top Blogging Website - Sacramento Bee 20 May 2012UBM Aviation Acquires Industry's Top Blogging WebsiteSacramento BeeRoutesonline has developed year on year since its inception in 2008, it now of […]
- UAE Exchange Opens Its 11th Branch in Bahrain - PR.com (press release) 19 May 2012UAE Exchange Opens Its 11th Branch in BahrainPR.com (press release)UAE Exchange, the leading global remittance and foreign exchange brand, inaugurates […]
- CME Group to Start Expanded CBOT Grain and Oilseed Trading Hours May 20 - Sacramento Bee 18 May 2012CME Group to Start Expanded CBOT Grain and Oilseed Trading Hours May 20Sacramento BeeCME Group exchanges offer the widest range of global benchmark pr […]
- Dominion Resources Black Warrior Trust Announces 2nd Quarter Cash Distribution ... - Sacramento Bee 18 May 2012Dominion Resources Black Warrior Trust Announces 2nd Quarter Cash Distribution ...Sacramento BeeDominion's cash distribution history, current and […]
- ONEOK Named to New York Stock Exchange Century Index - Sacramento Bee 18 May 2012ONEOK Named to New York Stock Exchange Century IndexSacramento BeeBy ONEOK, Inc. TULSA, Okla., May 17, 2012 -- /PRNewswire/ -- ONEOK, Inc. (NYSE: OKE) […]
Business Link Exchange
Can Link Exchanges Harm Your Online Business?
Can Link Exchanges Harm Your Online Business?
Article by Gustavo Wilcox
Many of the top search engine optimization gurus tell us that we must perform link exchanges and lots of them in order to reach the top of the search engines.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret known to a few geeks on the inside, and guessed at by those on the outside.
Many of the search engine optimization experts are now telling us to be wary of link exchanges and to consider the following key points.
1) Link farms – if your link is in what the search engines classify as a link farm then it could harm your ranking. A link farm is typically a site full of links, or a page with a high number of links on them. If the link farm is organised into categories with only a couple of dozen of relevant links per page, then it is less likely to harm your ranking.
2) Irrelevant sites – if your website is focused on children then having link exchanges with pharmacy and gambling sites could well harm your rankings because they are not really relevant. Having links to other children’s sites and sites related to children are possible much better for your rankings and will give your website more relevancy.
3) Anchor text – the words that link from another site to yours are actually quite relevant to your search engine ranking. If the words “hello stranger” were a hyperlink to your site then it wouldn’t really do you much good unless your site was about strangers. However, if your site was about children and your main keyword was “good parenting” and you had links from other sites with the words “good parenting” being the hyperlink, this will be looked upon favourably by the search engines
When you are exchanging links with anyone, it is worth your while being discerning about the links. Yes, I know you want as many links as possible, but you should consider the relevancy of the links to your visitors, and also what your visitors would think of those links being on your site. If you had a site full of children’s games and educational material and then lots of links to adult related sites, how keen do you think parents would be for their children to visit your sites?
Always check out if a site you are linking to has an affiliate program. If they do, then it is worth you signing up for it and putting the affiliate link on your site. Why? Because then when someone follows the link and buys, you get paid for it!
By keeping your link exchanges relevant you can increase your standing in the search engines and give your readers valuable extra resources.
About the Author
For useful info on insects and bugs and gecko food, visit the Knowledge Bin site.
Effective Link Exchange – How To Make Someone Do A Link Exchange With You
Effective Link Exchange – How To Make Someone Do A Link Exchange With You
First of all, you should know that link exchange is no good for established sites nowadays, search engines somewhat doesn’t give that much credit from 2 way links.
Anyway it can still help if you’re just starting a new blog. Link exchanges can give you a pretty decent amount of traffic just to start off, but remember to remove it after you have built your traffic.
Yesterday I got an e-mail asking for a link exchange that honestly, really, ACTUALLY sucks!
Here’s the mail.
Dear owner of http://www.ridwanessa.com/,
I’m the webmaster of http://www.***.com.
We came across your site on the Internet and feel that it would fit
perfectly into our collection of quality software-related links at
http://www.***.com.
The Google PR of this site is currently 0.
We’ve already placed a link to your web site along with a description
at our site on the http://www.***.com/links.html page,
which we encourage you to check for accuracy.
We’d appreciate it if you place a link back to our site using the
following HTML code (just copy and paste it into your links page):
< xrel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/2045329']);” href=”http://www.***.com” title=”Make Money Online
All-in-one money Machine
Earn multiple streams of cash with Top-rated business opportunities”>
Make Money Online
All-in-one money Machine
Earn multiple streams of cash with Top-rated business opportunities
On your page, the code will look like this:
***
Make Money Online
All-in-one money Machine
Earn multiple streams of cash with Top-rated business opportunities
If you’d like the description of your site modified, the category
changed, or if you have any other cross-promotion ideas, feel free to
email us.
Please note that if you don’t place a reciprocal link to us somewhere
on your site within a week, the link to your site will automatically
be removed from our directory. Please link to us using the code above,
and let us know where we can find the link.
Best regards,
**** ***
***@hotmail.com
This is NOT SPAM â this is a one-time reciprocal link request. We
have NO INTENTION to email you again. You can also reply to this email
with REMOVE in the subject line to make sure we’ll NEVER send you any
more e-mails in the future.
This message really made me laugh and angry in some kind of way,
What made me mad?! Well, It looks like this guy just automated it and saying shouting at me that it was not. “This is NOT SPAM, bla bla bla�?
You don’t want to end up like that guy would you? Of course not! So here are some tips that I have compiled for a better chance of link exchange acceptance
Talk like you’re talking to your friend â Not dear owner of http://thissite.
Never tell your PR if it’s a 0 â He sounds serious but that part, really wrecks the whole thing. heh
Don’t give HTML codes â Don’t ask too much when asking for a link exchange and remember not to suggest your anchor text first. Let the site owner agree first after you do business
You’re not a teacher! â “On your page, the code will look like⦔ Who are you anyway?! You’re not my html teacher, and oh yea.. I don’t have one. People hate it when someone teaches them things that they already know. I don’t know why, but you might as well avoid it.
Do not threaten â “Please note that if you don’t place a reciprocal link to us⦔ Who likes to be threatened anyway? Again, let’s go back to number 1 “Talk like you’re talking to your friend”
Just in case you need a link exchange template, I have edited and refined the e-mail above.
Hi Name!
(Remember to put his name so it doesn’t look a bit spammy)
I’m Ridwanessa, a 25-year old blogger from the Indonesia. I blog at http://www.ridwanessa.com
(Introduce yourself first. Make them a bit curious so they will click your link)
You’ve got a great blog out there I love your posts and most likely the recent one about the some kind of an article. I already subscribed to your feed because I found your blog very useful.
If you have time, can you give me some tips on how to improve my blog? I’m really willing to learn from someone good like you.
(Flattery )
And by the way, I’m looking for link exchange partners. I think it would benefit us both, so maybe you might want to give it a shot.
I already added your site in the list, just in case
(Here comes the Link Exchange!)
Cheers from Indonesia!
Ridwanessa
http://www.ridwanessa.com
I almost forgot, try your best to not use a free e-mail like @yahoo.com or @gmail.com so you look more professional.
If you have any thoughts, comments, criticisms or link exchange ,you might as well share it to me
see related article at http://ridwanessa.com
<input id=”gwProxy” type=”hidden” /><!–Session data–><input id=”jsProxy”></p>
<input id=”gwProxy” type=”hidden” /><input id=”jsProxy”>
How To Have A Successful Links Exchange Campaign
How To Have A Successful Links Exchange Campaign
The link exchange field is not only extremely large but also useful in building business contacts. Because it is so large, it has advantages as well as disadvantages. To avoid problems when exchanging links with online business people, it is important to know how to avoid several problems that could happen.
The web site you own is your business online and any link that you post on your site is exposure for an official business contact. You are prepared to exchange links with site visitors and you want them to be motivated and desire more information from visiting your site. Make sure you set your business standards high.
Good business
Link exchange can be very useful in building important business contacts and higher rankings in search engines. With the tradition link exchange, only around ten percent of offers sent to the web site get a response. The remainder end up not being read or clicked on and all the effort is wasted. The link exchange market is overwhelming. By spamming websites, people try to get many reciprocal links. Most of the link exchange offers that you will receive will not be to businesses that will benefit your site.
A couple of years ago the internet had a huge boom of automatic directories for link exchanges. Thousands of sites automated their link exchanges. These sites are very responsive to link exchange offers and they usually only takes minutes to establish.
By pushing for higher standards, you make your link exchange better. Here are a few tips on having a successful link exchange.
• During a link exchange, never accept all links. Search engines slowly reach improved keyword importance but it takes time. It may be possible to sort out crucial and irrelevant partners-sites on keyword base.
• If the exchange will benefit your site and provide good information in the future it is probably beneficial.
• As long as your link exchange plan is good, you will be successful. You may not jump in ranking quickly but after a few months you will notice an improvement in your standing on the search engine.
• For exchange links and building business contacts find great niches or areas of interest. Remember that growth is good.
• A web site can be de-indexed by search engines for inappropriate behavior such as stacking the site or loading the search words.
• Getting thousands of respected business partners every day is not natural for any online businesses. Search engines are leery of suspicious links that increase too quickly and violate reasonable limits. Remember that value and quality are more important than volume of links.
• Make sure you anchor your URL. Find a proper keyword that exemplifies your niche and use it as the anchor so search engines target those people checking this link.
Keep links in mind as a way to increase your website potential and increase your ranking on search engines both now and in the future.
Links exchange is very important to any website. Learn how to conduct and effective links exchange at Automated Links Exchange