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Travel Link Exchange
9 Hot Tips for Linking with other Web Sites
9 Hot Tips for Linking with other Web Sites
Article by Gareth Davies
If you have a website the chances are you receive e-mails from Webmasters asking you to make a link exchange with them. But how do you know whether you should link to their website or not? Well here are 9 rules of thumb, to help guide you through the linking maze.
1. Is their site relevant to yours? This is key, and more and more important these days. If the answer is YES then it’s worth thinking about. If it’s off topic then you may want to think twice before swapping links. A link from a relevant website to your site is the preferred choice as it can help reinforce your website theme and potentially send some useful traffic your way.
2. How many links is too many on a links page?
When your link is being placed on another website, you ideally want that page to contain as few outbound links as possible. 15 or less outbound links is good, 150 outbound links is not so good. If there are a high number of links on a page [such as 150] then the value of each link out is weakened. Whilst we can only make assumptions about ‘link weight’ some Webmasters will use a cut off point of 50, 75 or even 100 links on a page as a top end maximum. Anything over 50 outbound links on an average resources page is certainly quite high. However if your link will appear on the page of a good quality site or ‘authority website’ an exchange can still be worthwhile.
3. What is the Page Rank of the site on Google?Some webmasters focus a lot on Google’s page rank as a measure of a website. If you download and install the Google toolbar you will see a measure of 1 to 10 shown via a horizontal bar for each site you are on. Typically the higher the page rank, the more important a site is perceived to be. A link from a Pr 5 page is often seen as a more powerful link than one from a Pr1 page. However, Google’s Page Rank is only meant to be a rough guide and should not be taken too seriously. Tip one should always preside – a relevant link is always what you want.
4. Should the links page be categorized?Personally I prefer a well organised links page. If your citing a resource in context of an article you would link from the paragraph, but for the purposes of resource links it is a good idea to organise your pages into relevant themes relating to your website and business. If the site containing the link you are being offered is placed on a page with 200 links all mixed up and covering every topic under the sun, then it’s not ideal. If you’re an online shop selling Art Prints should you really be on the same links page as Hosting Companies and Travel Agents? Make the effort to organise your resource pages, even if some link partners don’t.
5. Is the links page being read by search engines? It is important that the page your link is on can be found and read by search engines. The page should be no more than 2-3 clicks away from the homepage. You can even test if the web page is in the Google index by visiting http://www.google.com and typing into the search bar cache: with the full domain and page name extension after it. So your query in the Google search bar could read: cache:www.mywebsite.com/thelinkspage.html. The page should then show in the Google index. If it does not then there are a couple of possibilities. 1/ The page is very new and hasn’t been crawled yet or 2/ the site has a problem being crawled by search engines due to poor internal linking.
6. What if a Webmaster asks me to link to one site, but links back to me from a different site?This process is sometimes referred to as ’3-way linking’ or a ‘linking triangle’. There is nothing intrinsically wrong with 3-way linking as it can sometimes be done for convenience. However the first thing you need to do is 1/ Evaluate the site you are linking to and 2/ Evaluate the site and page you are getting the link from. So is the outbound link destination relevant to your site, and is the inbound link you are going to receive also coming from a quality related website?
7. Do I want to associate my business with this particular site?It is a simple question to answer and this should form part of your decision making process. If you think you have been approached by a good website then the chances are others will feel the same and possibly the search engines too.
8. How do I know if my link partners are still linking to me? You can do this manually by keeping the information for each link partner in an Excel spreadsheet or similar and then periodically check the exact URLs your link should appear on. However if you get to the stage of having hundreds of link partners this may become rather impractical. At this stage a reciprocal link checker might be advisable. http://www.linksmanger.com offers a link management system that includes periodic checking of link partners as well as a link exchange system for around a month.
9. So what are the best links? One answer could be “the ones that deliver lots of relevant traffic”. However links can mean different things to different people. Natural linking [when people link to you without you asking] is a great reward, but it is also wise to ensure you have some links from quality sites in your industry. Teoma can be a good place to find such sites as it focuses more on human edited results than say Google for example. Simply make a search with a good key phrase on http://www.teoma.com and you will quickly see which websites are the ‘authority’ sites. Set about trying to get listed on as many of the best ones as you can.
About the Author
Gareth Davies is a web design consultant at GSINC Ltd based in London, UK. GSINC deliver practical web design solutions and effective online marketing strategies for business. For more information visit http://www.garethsketty.com or if you have any questions you can contact Gareth at garethsketty AT yahoo.co.uk
How Many Directory Links Are Enough?
How Many Directory Links Are Enough?
Article by Rich Brunelle
How Many Directory Links Are Enough?By: Rich Brunelle
If you run a business and you could place your phone listing or Yellow Pages ad in every phone book in the country, would you? Maybe not, if you sold a locally distributed product or service and didn’t have any reason to want the business to grow beyond the reach of the local phone book. But, what if… you sold a product or service that you wanted people traveling through your area to know about? What if you sold a product or service that was easily distributable world-wide? Of course you would want to spread your listing far and wide.
There are lots of directories out in cyberspace. There are those that are industry specific, those that are locale specific, some for free, and some require you pay a fee. But, they all have one thing in common. People use them. And, as long as people use them… so should you. If you want me to find your web site, you want to place your ad or URL data everywhere I might look for you. Why? Because you want me to buy, sell, subscribe, contribute, or other from you instead of your competitor. While Google and MSN would like you to believe that the whole world searches them and them alone, they are wrong. Myself, I’ve grown annoyed at searching major search engines and finding pages of nothing relative to my search, or pages that are nothing but search script generated garbage. So, I personally search a variety of directories.
But, say you are joined at the hip with Google, MSN, or any of the other major search engines. And being so inclined, do only search their services. Guess where some of their collected data comes from? That is correct, other directories! And, directories are an excellent “relative link” for search engines to find pointing towards your site. Now, I am not suggesting not using the major search engines. By all means do!
There are SEO Experts that swear by page optimization your web site gets higher ranking with search engines. Others will tell you that writing articles gets you the best ranking. And, others will claim text ads, classified ads, e-books, link engines, link exchanges, and so-on and so-forth, get you a better ranking. Myself, I think a little differently. I think you need to do all of it, plus stand on the street corner periodically and announce to the world who you are and what you do. That’s what is required to promote your web site to the fullest. And, unless you already get a million or so hits at your site daily, you need to promote your web site as much as possible.
Here are some new directory sites for you to add your URL data to:
Datajam’s Cool Sites Index http://www.djam-promo.com/ is a FREE/Any Topic Directory that will start writing articles about sites listed in its database at random. This gives Users a potential second method of promotion.
djamSEARCH http://djamsearch.djam-promo.com/ is a FREE/Any Topic Directory that promotes User sites by bringing multiple listings of sites when a search category is selected.
PromoSEARCH http://promo.glwb.info/ is a FREE/Any Topic Directory that is very search engine friendly. It is still under development but is accepting site data.
MGLResources http://mglconstruction.com/Resources2.asp is a new FREE/Construction Trades Directory. It is a good place to add your site data if you have anything to do with construction, building materials, or are a Contractor.
WebDirectory http://djam-promo.com/WebDirectory/ is a new FREE/California by City Directory that invites California based sites to add their data to its database.
Feel free to visit any of the sites noted above and add your web site information. While you are at it, feel free to register at djam-promo.com, it is free and we would like to see some new users join us.
About the Author
Rich Brunelle is CC&BW for datajam’s Internet and a known dysfunctional non-conformist that has never followed the pack anywhere. You can visit his sites at http://djam-promo.com http://datajamsinternet.com http://djamSEARCH.djam-promo.com http://promo.glwb.info/ or drop him an email at mailto:datajam@comcast.net if you’d like to comment.