Marketing Mission Control – Launch Sequence Initiated
Marketing Mission Control – Launch Sequence Initiated
Article by Max
Linkshiftr (http://linkshiftr.com/41k) is a newly launched service that provides cost effective management and conversion tracking tools for online advertising and marketing campaigns. The unique way that Linkshiftr tracks campaigns, allows very accurate data to be collected about who and how people click on your links.
Conversion tracking basically determines how many people that click on a link go on to make whatever you define as a “successful” action within your website. It is very easy to implement, and makes tracking available to marketers of all types. Although some services offer conversion tracking capabilities, they typically take a significant amount of time to setup, and are dependent on divided network data.
Linkshiftr links take mere seconds to implement and is able to simplify the tracking process by sending conversion information out to networks instead through its own tracking pixel. It also combines tracking with many link management and customization features which are perfectly suited for internet marketers. Some of these features are link redirection, link rotation, and link shortening.
Typically link redirection services fall into the categories of link shorteners (i.e. bit.ly) or on page code modifications (i.e. use of.php). Linkshiftr, however, makes this service exceptionally easy while allowing destination pages to be modified at the discretion of the link owner. This allows internet marketers to change link destinations as information becomes available to them. For instance, if a destination page is unavailable an internet marketer will lose lots of revenue and have to remake an advertising campaign to target a new page.
Link rotation is a tool that’s only alternatives are manual rotation, and sophisticated script insertion into your webpages. With Linkshiftr, link owners are able to send traffic from one link to multiple pages in whatever ratio they like. These ratios take less than 5 seconds to change, and can always be modified, deleted, or added to with new links.
The link shortening feature changes the destination url to a simplified url under the Linkshiftr domain (i.e. linkshiftr.com/iphones) This serves two purposes. First, the shortened link is much more appealing to visitors than links marketers frequently use due to tracking and direction information being included in the links. Second, the ending of the link can be customized by the link owner to provide a description of the destination url to visitors.
Planned future features include: a shorter url option, link tagging, and top ranking needs of users. For more information about the service, visit their blog at http://linkshiftr.wordpress.com/.
About the Author
Max has been involved in internet marketing for 3 years, and has completed his bachelor’s degree in commerce.